The Netherlands is a nation largely situated on land below sea level. We took the challenge to live in this environment and innovated, to create dry land out of water. We innovated and learned to conquer the oceans, to discover the world and grow our nation because of that.
Low Land, High Energy. A story about the Netherlands. About how it was formed and how the challenges of it’s creation in turn formed the mindset of her people. A mindset which would drive the Dutch people to have an abundance of energy and motivation to innovate and to achieve great things.
Pragmatic, transparent and always looking for the best answers-which are often the simplest ones, this attitude to the world and to ourselves we put into practice in all aspects of life; from the Arts, to design, science and in a great way in the global energy-transition.
With General Contractor HYPSOS and a team of dedicated specialists, the Netherlands pavilion in Astana brings this story to life in a visitor journey in 4 stages. The approach, the pre-show, the main-show and the post-show experience together form a coherent narrative bringing the visitor in touch with the heart of the Netherlands and the Dutch way.
The approach offers the visitor the first striking image of the visual language by two facades which are completely built out of the visual language principle. When people approach and start to line up to enter the pavilion, we make optimal use of the time; it is here we introduce the visitor to what is to come, exactly is the mindset of the Netherlands but also we small and fun basic Dutch facts ánd we offer access to the web-based app which continuously offers extra layers of in-depth information during the visitor journey.
The pre-show space welcomes the visitor in and depicts a large number of best-in-class achievements enabled by the Dutch mindset. Every 5 minutes the groups move forward into the next space. When entering the main-show space, the visitor is engulfed in blue light, simulating the lower-than-water land level. When the show starts, it is here we bring to life the achievements of the pre-show in a memorable immersive 3D holographic media experience.
For the main show, we immerse the visitor into a translation of the spirit of the Netherlands. It is in fact a journey through four iconic achievements of The Netherlands; An immersive narrative in which innovative technical solutions, such as multilayer 3-D holographic projection, offer the visitor a memorable experience.
The storyline features a storyteller; a figure that connects the chapters and brings the human touch to the experience.
The post-show offers in-depth information, interactively accessible as well as retail and hospitality. All still, in the powerful and omnipresent visual language.
Mr. Elov Weelinck, Dept. Commissioner General Holland Pavilion Expo 2017
“...The Netherlands at the Expo 2017 Astana was a wonderful experience! ...”.
Algeria // Expo 2017 Astana
“Land of Light”
Algeria is an immense country, which for the most part is located in the Sahara Desert. You might be inclined to perceive this as a challenge, for her people to create a living. But Algeria sees opportunity, where we might see only sand and sun.
It is in fact the abundance of sunlight, combined with an abundance of space, which create the ideal situation to create renewable energy on the grandest scale.
Algeria is a Land of Light and in Astana Expo 2017 we tell her story in an immersive visitor journey. The narrative of a preshow-mainshow-postshow takes the visitor by the hand and uses light and media to narrate about the energy ambitions of the country, as well as display a variety of historical, human, ecological, natural and sociological aspects of the North African country.
The highlight of the exhibition is the Main Show displayed on a 14 meter x 6 meter curved projection screen, using 4 projectors and a 80 cm video sphere presentation. Our multimedia team travelled to Algeria and captured in 4K resolution astounding images of the diverse landscape and culture of the country set against an interesting storyline using reflections of the sun.
General Contractor - HYPSOS
Film Production - MCW
Singapore // SG50 Future of Us
At her 50th anniversary, Singapore shares her success with her people and inspiring them to look forward to an even brighter future.
In those years Singapore has developed from small town into a city-state metropolis. Thanks to it‘s visionary leaders and the hard work of it‘s citizens.
As visionary as it‘s founders were 50 years ago, the current leadership of Singapore is eager to continue the success story. But they now face different challenges.
The rapid expansion of the past needs to be replaced with a more sustailable growth. Focusing more on the next generation of the Singaporese themselves and less on expats.
The pavilion of SG50 is a tribute to the success of the past 50 years. But more so a platform to demonstrate the future potential of Singapore.
To inspire new generations of Singaporese to invest their own future, their education, their innovations and ambitions in Singapore.
This goal is translated into the experience the pavilion offers to it‘s visitors, right into the title of the pavilion; The Future Of Us.
A four-chapter spatial immersive experience visitor journey.
Brunei // Expo 2015 Milan
"Abode of Peace"
The brunei pavilion is a true and analogue 360° immersive experience in which sights, sound and smell of Brunei all together take the visitor to a momentary journey into the heart of the country. Through fascinating nature, passing many exhibits and images of mangrove forests and native animals, the visitor gets an overview of Brunei‘s past, present and future.
The so-called Nyirus, which are used for the rice harvest, act as information carriers in the pavilion and form the overall gestalt of the experience.
Rozaimee Abdullah, deputy Commissioner from the Ministry of Foreign and Trade Affairs Brunei Darussalam comments:
“The design captured the essence of Brunei Darussalam, expressing the genuine respect and relationship between the Sultan and its people. This message was never fully delivered before in previous designs.”
The brunei pavilion is a true 360° immersive experience in which sights, sound and smell of Brunei take the visitor to a momentary journey into the heart of the country.
Through fascinating "cloud" of Nyiru, passing by exhibits and images of mangrove forests and native flora & fauna, the visitor gets an overview of the heart and spirit of Brunei.
Netherlands // Expo 2015 Milan
The theme of the Netherlands pavilion at World Expo Milan 2015 was “Share, Grow, Live” which represents the Dutch culture and attitude, in its food-industry from research and production to distribution and consumption.
The pavilion has an open setup with a total size of 20x120 m. It had a very central position on the Expo site, with the Italian, French and Vatican pavilions as immediate neighbours.
The resulting Holland Pavilion was a pavilion reminiscent of Dutch Music and Cultural festivals and fun fairs: tents, greenhouses, informal seating areas, water floats and of course a Ferris wheel. Instead of a more ‘traditional’ Expo pavilion-setup (grand architectural structures and linear storytelling), the scenography focuses on creating an experience by evoking individual curiosity with a feeling of enjoyment.
The created Netherlands pavilion reflected the aim to entertain visitors while making them think, about the theme and in general. The open and modular set-up enabled visitors to follow their own path and take in all or parts of the story.
This is also part of the Dutch Way: with little top-down pushing we encourage individual initiative and choices.
Holland // Casino Narrative Architecture
"Las Vegas in Holland"
When approached by Dutch MVSA Architects to join them and support them for a specific expertise in their development of a bid for the new Holland Casino in Venlo, Netherlands, a new world opened up to us in the field of narrative space.
The challenge was to create an iconic facade and extend the building into a narrative architecture and a radiant and interactive symbol of entertainment.
A bit of Las Vegas in Holland.
The result was a facade made entirely of thin, hardened recycled glass discs, able to respond to wind and sunlight. A second layer of LED lighting behind the discs allows for an added dimension; the actual storytelling through light, symbol and message.
The facade also allows for interaction and engagement though smartphone or other input device. For the Casino this is specifically for the "high rollers" and other VIP's.